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Facebook Ads

This guide is all about how to import data from Facebook & Instagram Ads to Google Sheets

To begin importing data from Facebook Ads into Google Sheets, start by making a copy of the following template

  1. Ads Account ID(s)

You can find your Account ID on the Account Overview page in Meta Ads Manager.

Facebook Account ID

Copy and paste the ID into the spreadsheet:

Account ID

Next, Select the fields you want to collect

Some fields are pre-filled by default.
To include additional fields, go to the Fields tab and check the boxes next to the fields you want to include.

Facebook Fields

Open the menu: OWOX → Manage Credentials

Facebook Credentials

Enter your credentials obtained by following this guide: How to obtain the access token for the Facebook connector

Facebook Token

Now you have two options for importing data from Facebook Ads:

Choose OWOX → Import New Data to load data for the current day.

Facebook Import New Data

ℹ️ If you click Import New Data again after a successful initial load,
the connector will import: Current day’s data, plus Additional days, based on the value in the Reimport Lookback Window field.

Facebook Reimport

Option 2: Manual Backfill for Specific Date Range

Section titled “Option 2: Manual Backfill for Specific Date Range”

Choose Manual Backfill to load historical data for a custom time range.

Facebook Backfill

  1. Select the Start Date and End Date
  2. Click the Run Manual Backfill button

Facebook Run Backfill

The process is complete when the Log field shows the message:
“Import is finished”

Finally, your data will appear in new tabs labeled with the corresponding data types (e.g., ad-account, ad-campaign).

Facebook Import Success Sheets

To import more data:

  1. Select the additional fields you need in the Fields tab.
  2. Go to OWOX → Import New Data or OWOX → Run Manual Backfill again.
  1. Please visit Q&A first
  2. If you want to report a bug, please open an issue
  3. Join the discussion forum to ask questions or propose improvements

This source is part of the OWOX Data Marts project and is distributed under the MIT license.