Microsoft Ads

This guide will walk you through the process of collecting the Microsoft Ads (ex. Bing Ads) data directly into Google Sheets.

Step 1: Configure the connector

To initiate the data import process from Microsoft Ads, begin by creating a copy of a Microsoft Ads → Google Sheets Template

Once you have copied the template, fill in the required information:

• Account ID
• Customer ID
• Aggregation
• Report Timezone

In your newly copied spreadsheet, navigate to the “Config” sheet.

Log in to your Bing Ads account at https://ads.microsoft.com/.
Your Account ID and Customer ID can be found in the account URL.

Copy and paste both values into the template.

Select the Report Aggregation value.
Refer to the Microsoft Ads documentation to learn more.

Choose the Report Time Zone to define the timezone for the reporting date range.

Step 2: Select Fields to Import

Several common data fields are pre-selected by default. To include additional fields in your import, go to the “Fields” tab and check the boxes next to the desired fields.

Step 3: Fill in Access Credentials

Next, access the custom menu: OWOX → Manage Credentials.

Enter your credentials obtained by following this guide: How to obtain the credentials for Bing Ads connector.

Step 3: Run connector

Now you have two options for importing Microsoft Ads data:

Option 1: Import Current Day’s Data

Choose OWOX → Import New Data to load data for the current day.

ℹ️ If you click Import New Data again after a successful initial load,
the connector will import: Current day’s data, plus Additional days, based on the value in the Reimport Lookback Window field.

Option 2: Manual Backfill for Specific Date Range

Choose Manual Backfill to load historical data for a custom time range.

1. Select the Start Date and End Date
2. Click the Run Manual Backfill button

The process is complete when the Log field shows the message:
“Import is finished”

Finally, your data will appear in new tabs labeled with the corresponding API endpoint types.

To import more data:

1. Select the additional fields you need in the Fields tab.
2. Go to OWOX → Import New Data or OWOX → Run Manual Backfill again.

Getting Help

Should you encounter any issues or questions not addressed in this guide:

1. Check Logs: Review the “Logs” sheet in your spreadsheet for specific error messages, which can often provide clues to the problem.
2. Visit Q&A: Before opening a new issue, please check the existing discussions and answers in our Q&A section.
3. Report a Bug: If you identify a bug, please open an issue on our GitHub repository.
4. Join the Discussion: Feel free to join our discussion forum to ask questions, share insights, or propose improvements to the source.

License

This connector is part of the OWOX Data Marts project and is distributed under the MIT license.